Android App MX Player Reportedly Acquired by Times Internet for $200 Million
MX Histrion, the pop video player app developed by Republic of korea's J2 Interactive, has been acquired past Times Internet Limited (TIL), according to The Ken (Paywall).
While we cannot verify the story at this time, we have reached out to the developers of MX Role player for confirmation of this news, and how whatever possible acquisition might touch on user feel such as increment in in-app ads or additional premium content. Nosotros will update the article with the response, equally soon as we hear back from the company.
Times Internet is reportedly paying a whopping $200 1000000 for the app, which is hands the most popular video player on Android. The Ken further states that TIL will very likely alter MX Player into more of a video streaming platform rather than keep operating information technology as a standalone media player app.
Times Internet has a huge presence on web and app ecosystems in India with a slew of properties ranging from those built in-firm to those acquired – CricBuzz, for example.
Times' eagerness to become into the video streaming market is not unknown, and the fact that the likes of Netflix and Hotstar are condign wildly popular amidst large sections of the population, the acquisition is expected to help Times Net go a toehold in the lucrative online streaming market that the company has been trying to interruption into for some time now.
Seeing as there is likely to be a large surge in this category in India with the entry of Jio TV late last year and other options, Times's conquering is largely about acquiring users in addition to the name of MX Player.
Information technology has between 100 million to 500 meg users on Android according to the Play Store listing. And that's just for the advert-supported free application on the Play Store. The Pro version that gets rid of the ads and comes with a $half dozen toll-tag in the U.S. and Rs 370 in India. It is as yet unknown whether two variants of the app will continue to alive on the Play Shop.
Source: https://beebom.com/mx-player-acquired-times-internet-report/
Posted by: martinezmareake.blogspot.com
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